About Us

INTRODUCTION

Global Reach: Our Agents Span 67 Countries and Counting Equality

Truelove is proud to say that our network of agents spans 67 countries, bringing our products to pet owners all over the world. This global reach allows us to provide top-notch service and quality products to our customers no matter where they are located.

Brand Story

Truelove was founded in 2008 by Wu Yongjin, an outdoor enthusiast and avid hiker. The brand’s origin story stems from a life-changing experience during a hike on the ancient Uyghur Trail, which spans across the Tian Shan Mountains. While trekking from Akburak Pass to Heavenly Lake, Wu Yongjin and his beloved dog, Mountain, faced a treacherous descent on a steep slope covered in loose rocks and ice. Unfortunately, Wu Yongjin lost his footing and tumbled down the slope, but fortunately, Mountain’s quick instincts kicked in, and he threw himself towards Wu Yongjin, saving him from a potentially fatal fall. In the process, Mountain’s paws were severely injured, and Wu Yongjin, being the loving owner he is, took off his socks and wrapped them around Mountain’s paws to relieve the pain. This incident sparked a thought in Wu Yongjin’s mind, and he decided to create pet shoes that would provide comfort and protection to pets during outdoor activities. Thus, the first Truelove pet shoe was born, and it was named after the brand’s guiding principle – genuine care and affection for pets.

Over the years, Truelove expanded its product line to include pet harnesses, pet leashes, pet collars, pet appeal, and treats, all designed with the same ethos of practicality, comfort, and health. While Mountain has since passed away, Wu Yongjin’s dedication to creating high-quality products for pets continues to be the driving force behind the brand. At Truelove, we believe that pets are not just animals but part of the family, and it is our mission to make sure that they are taken care of just like any other member of the family. With Truelove, you can trust that every product is made with the utmost care and attention to detail, so you and your furry companion can enjoy the outdoors with peace of mind.

Inception and First Product Launch

2008

Truelove is founded by Wu Yongjin, an outdoor enthusiast and clothing designer, after a hiking trip with his dog Mountain on the ancient Silk Road in Xinjiang province, China. Mountain’s injuries during the trip inspire Wu to create the first Truelove pet shoe, and the brand is born.

Inception and First Product Launch

Meeting International Standards

2009

At Truelove, we are dedicated to providing products of the highest quality that meet international standards. We believe that our commitment to product quality reflects our core values of excellence, integrity, and customer satisfaction. We strive to exceed our customers’ expectations by continuously improving our products and services, and by maintaining rigorous quality control measures throughout our production process. Our dedication to meeting international standards is a reflection of our commitment to providing our customers with the best possible products and service.

Meeting International Standards

Innovation and Patent Portfolio Growth

2010

Since 2010, we have been dedicated to innovation and continuously developing new products that meet the needs of our customers. Over the years, our hard work has paid off, resulting in the acquisition of 37 patents for our products. Our commitment to research and development has enabled us to stay ahead of the competition and maintain our position as a leader in the industry. We will continue to strive for innovation and growth to ensure we provide the best products and services to our customers.

Innovation and Patent Portfolio Growth

Product Line Expansion and Diversification

2015

Truelove offers a wide range of products for pets, with a focus on dogs. Our product lines include dog harnesses, collars, leashes, shoes, apparel, pet carriers, training gear, safety gear, and accessories. Additionally, we have a selection of products designed specifically for cats under our “Kitty” category.

Product Line Expansion and Diversification

Commitment to Sustainability and First Eco-Friendly Product Launch

2019

As a company committed to sustainability, we are proud to announce the launch of our first eco-friendly product. We recognize the importance of protecting our planet and strive to minimize our environmental impact by utilizing sustainable materials and reducing waste in our production process. Our commitment to sustainability goes beyond just our products, as we constantly seek to improve our sustainability practices throughout our entire operation. We believe that by prioritizing sustainability, we can make a positive impact on the world and create a better future for generations to come.

Commitment to Sustainability and First Eco-Friendly Product Launch

Global Expansion and Agency Network

2022

Our brand has always been committed to expanding its presence globally and building a strong agency network. As of 2022, we have established partnerships with agents in 65 countries, enabling us to reach customers around the world with ease. Our global expansion has allowed us to share our products and values with a wider audience, while also fostering relationships with local businesses and communities. We are proud of our achievements in building a strong agency network and will continue to prioritize global growth as a key part of our brand strategy.

Global Expansion and Agency Network

Rapid Growth and Expansion

Paws Cause

Over the past few years, our brand has experienced rapid growth and expansion, fueled by our commitment to quality, innovation, and sustainability. From our humble beginnings to our current status as a global leader in the industry, we have continued to push boundaries and set new standards for excellence. As we look towards the future, we remain committed to our values and excited to see what lies ahead.

Rapid Growth and Expansion
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Landline:

+86-595-85594418

Email:

sale@truelove-pet.com