Truelove was founded in 2008 by Wu Yongjin, an outdoor enthusiast and avid hiker. The brand’s origin story stems from a life-changing experience during a hike on the ancient Uyghur Trail, which spans across the Tian Shan Mountains. While trekking from Akburak Pass to Heavenly Lake, Wu Yongjin and his beloved dog, Mountain, faced a treacherous descent on a steep slope covered in loose rocks and ice. Unfortunately, Wu Yongjin lost his footing and tumbled down the slope, but fortunately, Mountain’s quick instincts kicked in, and he threw himself towards Wu Yongjin, saving him from a potentially fatal fall. In the process, Mountain’s paws were severely injured, and Wu Yongjin, being the loving owner he is, took off his socks and wrapped them around Mountain’s paws to relieve the pain. This incident sparked a thought in Wu Yongjin’s mind, and he decided to create pet shoes that would provide comfort and protection to pets during outdoor activities. Thus, the first Truelove pet shoe was born, and it was named after the brand’s guiding principle – genuine care and affection for pets.

Over the years, Truelove expanded its product line to include pet harnesses, pet leashes, pet collars, pet appeal, and treats, all designed with the same ethos of practicality, comfort, and health. While Mountain has since passed away, Wu Yongjin’s dedication to creating high-quality products for pets continues to be the driving force behind the brand. At Truelove, we believe that pets are not just animals but part of the family, and it is our mission to make sure that they are taken care of just like any other member of the family. With Truelove, you can trust that every product is made with the utmost care and attention to detail, so you and your furry companion can enjoy the outdoors with peace of mind.